The better your copywriting brief is, the better the content you receive will be – it’s the most fundamental rule to outsourcing writing.
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This guide shows you how to write a listicle that actually works: from picking the right number to landing the final payoff.
Do listicles still work in the age of AI? You bet they do. The listicle – part article, part numbered list – was once dismissed as a content formula for…
ChatGPT, the new AI-powered language processing tool, has the potential to transform business writing, but perhaps not in the way you might think. I show you how you can use it in your own work and reveal why – as a professional writer – I’m not scared of it just yet.
We think copywriters could teach lawyers a thing or two when it comes to communicating effectively… Lawyers are professional writers. In fact, the average solicitor probably produces more words each…
What makes a good headline? And how do you write the perfect one? We explore these questions and more in our guide to everything you need to know about headlines.
Our guide to the 7 books that promise to make you a better business writer. Writing well is more important than ever. Now almost everyone writes for work – from…
Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write…
It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years…
Read our simple guide on how to write well for online. People often ask us what they should think about when writing for the web. And we tell them that…