AI content marketing looks very different from content marketing of a decade a go. If you're playing by the same rules, you're already losing. AI has made it free and...
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Sometimes the return on investment from content marketing takes some explaining. Other times it’s plain for all to see. Here’s a look at how a single blog post we wrote…
Our guide to the 7 books that promise to make you a better business writer. Writing well is more important than ever. Now almost everyone writes for work – from…
A thought leader is someone who has become so known for their expertise in a particular area, they’re synonymous with it. In other words, they no longer have to go…
It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years…
What a 20th century master can teach us about how to write in the online age. Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have…
Ah, the listicle: it’s part blog, part article and the backbone of content marketing. Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing…
The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise. How do you measure the success of content…
Read our simple guide on how to write well for online. People often ask us what they should think about when writing for the web. And we tell them that…
As long ago as 2008, Seth Godin proclaimed that content marketing was the only marketing left. So what does that mean for the future of advertising? Like most five-year-olds, my…